Jagadish ansoff model

Jagadish ansoff model

Jagadish wants to disclose the 4c concept

4c concept is actually based upon 4 fulcrum stuff

company
competitor
customer
complementor


jagadish based on these 4c concept developed the ansoff model which is discussed below




spiritual marketing concept 4c : under this concept companies help each other in
developing strategies for each other and try to cooperate in developing competition and
cooperation in their respective industries

the basis of foundation of this concept would be on 3 layers
1 trust
2 perfect relationship management
3 participative marketing management

customer here is defined as both b2b customer and end user customer.

end user (new or old customer) : can be termed as company going to new or old geographical areas where products are being sold

old price :can be defined as the price originally fixed by the company 3 to 6 months back for the products sold । here new customer is new areas or b2b where company can cater to old price just to make the area geographically strong

existing price : is defined as the products being priced without any change and sold at current price sold regularly

average price is defined as price quoted for the similar products sold at their market rate taken averagely by similar products price tag

new price is defined as price fixed by changing the existing price tag for the products sold by the company





ansoff model 1 under 4c concept

Ansoff models to be discussed



new customer old competitor/company -------- old price/existing price

old customer new competitor/company ------- existing price

new customer new competitor/company ------- average price

old customer old competitor/company -------- new price



ansoff model 2 4c concept

old competitor old company ----- existing price

new competitor old company ----- new price

new competitor new company ----- average price

old competitor new company ------ old price/ existing price


ansoff model 3 4c concept

new complementor old company --------- existing price

old complementor new company --------- old price/existing price

old complementor old company ---------- average price

new complementor new company ------- new price

END

Managing Information

MANAGING INFORMATION

JAGADISH



Q1) what is information ?

Ans) information is defined as any thing which gives value to decisions taken by people


Q2) what are the steps needed to get/manage information on brands ?

Ans) steps needed to get/manage information are

step one

prioritize information as per company core competency

step two

check out the database available in internet based upon your core competency information

step three

streamline as per companies man power requirement

step four

prioritize information based upon the company product brand requirement

step five

brands which are successful has to be channelised first through information

step six

brands which are into losses or average sales, must be given least preference, because these as per jagadish, are selling based upon word of mouth and not the other mediums
of communication

step seven :

check out the information between success and failure brands information and do SWOT analysis to get results

step eight

check out the working capital (cash in hand) to do research on successful products
Continuing them on mature stage so that they don’t lose sales

step nine :

Do SWOT on successful and unsuccessful brands based upon regular updation of information


Q3) what are the drawbacks in information gathering ?

Ans) the major drawbacks in information gathering are

1) psychological outlook based upon perception of individual doing the data collection
2) family influence of brought up of individual collecting the information
3) geographical locations
4) society influence

how to overcome them

step one :

check out the locality where the database is being generated and select the employee from that locality

step 2 :

recruitment based upon career anchors ( as suited to the type of company)

career anchors

1) Recruitment based upon creativity
2) recruitment based upon security
3) recruitment based upon independence
4) recruitment based upon functional else technical competence


Q4) how to overcome information loss ?

Ans) this is to state that if their is excess information and one doesn’t know how to manage it then what to do

a) specialized units of people looking out for information - brand, advertisement etc
b) synopsis information -takes time but effective
c) 24x7 employees working on database (day/night shift)
d) checking out information on video format (voice based information synopsis)
e) weekly reports on database information

Q5) how to avoid getting information which is unrelated to core activity of companies ?

Ans) it is by

a) checking out the consistency in information about the website that is being used
b) segregating the information from source code on daily basis to check for consistency
c) check out the consistency in the publisher list of books to decipher information (wiley)
d) ultimately it is consistency in the quality information which would give results and not
other way by going for lesser but popular websites/publishers (well noted- monitoring)

check out my website (blogs i am following in my view profile)


http://jagadishprasad123.blogspot.com/


Q6) how to manage daily information ?

Ans) the different ways by which company can manage daily information effectively are

a) voice based information synopsis at end of day
b) prioritize information based upon core competency of the company
c) industry based information gathering team under 4c concept

spiritual marketing concept : under this concept companies help each other in developing strategies for each other and try to cooperate in developing competition and cooperation in their respective industries

Q7) what is the role of ceo in getting information for his company ?

Ans) the role of ceo in getting information for his company is

a) 24*7 employees to be recruited
b) toll free service
c) black commandoes ( these people have to get information from industry wise)
these black commandoes would be used industry wise gathering and sharing information industry and nation wide

percentage decided by companies themselves

jagadish feels it to be 2 to 3 % industry wise

2 to 3 % because they have to be managed by ceos else board members

Q8) how to avoid getting unnecessary information ?

Ans) the different ways by which companies can avoid getting unnecessary information are

a) concentration on core competency information
b) prioritizing information based upon daily requirement of problems encountered per day
c) discussion between board members (company wise and industry wise)

Q9) how can companies prioritize information which it needs ?

Ans) companies can prioritize information which it needs by

a) companies core competency
b) companies training and development wing
c) information used repeatedly by black commandoes

Q10) how can brainstorming activity affect information gathering ?

Ans) brainstorming helps companies come up with questionnaire which might solve the current issues regarding information as done by myself here through this questionnaire

the main idea is to solve the questionnaire and not to remove the questionnaire through brainstorming way

Q11) what are the ways to get quality information ?

Ans) the different ways by which companies can get quality information through

a) track record of the website/publisher
b) repeated usage of information from common source (www.Investopedia.com)
c) word of mouth spreading information

Q12) what can be the model to get right information for companies ?

Ans) the perfect model to get right information for companies is


step one

prioritize information as per company core competency

step two

check out the database available in internet based upon your core competency information

step three

streamline as per companies man power requirement

step four :

Do SWOT on successful and unsuccessful information weekly to know the mistakes in decision making

Q13) what is the role of delegation (4c concept) in the information gathering field in companies ?

Ans) under 4c companies can share the burden of information between companies in particular industry, and can do research through sharing of information on similar grounds saving money and energy in gathering information in their respective industries

Q14) what role can 4c play in getting quality stuff information ?

Ans) companies can

a) share information with less cost
b) develop black commandoes
c) industry wise call centre information gathering wing
d) faster access of daily information through 4c

END

Marketing memos

marketing memos

philip kotler

analysed by jagadish


Q1) how can company spot and chose the right market segments ?

Ans) the company can chose the right market segments based upon

a) vision and mission of the company
b) product pricing of the company
c) population index of the country

Q2)how can we differentiate one offering to another offering ?

Ans) we can differentiate one offering to another offering by going with

a) product, place , price, promotion offering
b) marketing channels differentiation of products to be sold by companies
c) geographic, demographic, psychographic differentiation between products

Q3) how should we respond to customers who buy on price ?

Ans) when customers buy products based on price , it should be responded through

a) combos to be sold by respective companies
b) CSOP (customer stock option plan)
c) market space differentiation between company websites

Q4) how can company compete against lower cost, lower price competitors ?

Ans) a company can compete against lower cost or lower price competitors by

a) setting up kiosk cum company outlets
b) focus, differentiation between competitors by attacking both strengths and weaknesses
c) going with complementors promoting each other product under 4c combos
d) producing a new product against existing lower price product till competitors product gets eliminated out from the market

Q5) how far can we go in customizing our offering for each customer ?

Ans) customizing offering for each customer should not be done because

a) huge database can be generated only group wise
b) each customer has different pay scale which cannot be judged by company
c) family to family choices are different

on the other hand offerings to customers should be done through

a) focus group, opinion leaders
b) geographical wise ,
c) demographic wise
d) retail store wise


Q6) how can companies grow its business ?

Ans) companies can grow business through different ways, it is through

a) mergers, acquisitions
b) franchises
c) setting up company outlets
d) setting up company websites
e) creating quality company brand
f) good relationship with supply chain management
g) stakeholders being satisfied through ERP sales report

Q7) how can company build stronger brands ?

Ans) the company can build stronger brands by studying

a) history of brand report over the period of 6 months
b) by studying the mode of marketing channels
c) by studying the effects of 4c concept and its implications on brand image
d) by making a comparative analysis by industry segment wise through common ERP ground

Q8) how can company reduce the cost of customer acquisition ?

Ans) customer acquisition : it is defined as acquiring product, services from a company

how to reduce the cost of this customer acquisition

a) company outlets in towns (how many towns , cities are their in a country)
b) video conferencing with stakeholders
c) google chat with key partners
d) ERP in retail organised sector industry wise

Q9) how can we keep our customers loyal for longer ?

Ans) customers can be kept loyal by companies through

a) customer stock option plan
b) industry site visits
c) free gifts,combos, bonazas on occassions
d) cost leadership , focus, differentiation (innovations)
e) psychographic segmentation (attitudes known through focus groups)

how to check out focus groups

focus groups are defined as groups that have similar taste buds

these focus groups can be known through census (house rent determines salary earned)

how would they give opinion

data through ERP from organised retail stores--debit card purchases over a period of one month

one month is the normal overall expenditure of a family

Q10) how can we tell which customers are more important ?

Ans) we can tell which customers are more important by

a) checking out the repeat purchasers through ERP in organised retail store
b) checking out who are the customers who go for repeated CSOP (customer stock option plan)
c) customers in B2B who insist on quality and service rather than quantity sales
d) customers who purchase under combos

Q11) how can company measure the payback from advertising, sales promotion, and public relations ?

Ans) the company can measure payback from advertising, sales promotion and public relations

this means these are communication channels now how to measure communication channels

it is like measuring goodwill of the company

2) goodwill calculation

goodwill percentage =


total cash increase or decrease in comparison to previous quarterly in previous year
-------------------------------------------------------------------------------------------------

by share price increase or decrease compared to previous quarterly in previous year

to be checked again through discussion

now how to calculate it individually

cash increase or decrease individually

1) cash increase decrease in advertising
2) cash increase decrease in sales promotion
3) cash increase decrease in public relations

individual amounts

to be checked out not sure later on analysis

Q12) how can company improve sales force productivity ?

Ans) companies can improve sales force productivity through ways like

a) ERP (Enterprise Resource planning)
b) management books (new/old tips from different companies information)
c) in house training (situation based analysis)

Q13) how can we establish multiple channels and yet manage channel conflict ?

Ans) channel conflict is defined as conflict arising between departments in a company

how to manage channel conflict they are

a) set up a advisory board to monitor daily routine of inter departmental problems
b) set up a drop box problems and checked out as per importance monitored by board of directors
c) problems of inter departmental to be solved through Internet ERP within 24 hours otherwise problem is passed out to higher authority if not solved within the time frame



Q14) how can we get the other company departments to be more customer oriented ?

Ans) one can get other company departments to be more customer oriented by following

These steps should be seen taken by other departments

step 1

what are the steps taken by marketing department to be customer focus

step 2

which are the rules followed by marketing department

step 3

what are the limitations of marketing department where other departments can become an asset to marketing department of the company

step 4

prepare a daily report of the marketing wing and contribution of the specific department in connection to marketing wing

step 5

hand it over the report to marketing department at the end of the day for scrutiny and make them aware of the help they other than marketing department is giving to them.

this would make the company departments come closer together.

END