complementors for respective companies
complementor : it is defined as two or more companies coming together with the idea of adding value addition to each other without each other support the companies cannot survive
a complementor for a company need not be from the same industry, it can be from other industries also
example : petroleum , paper industries are common to all industries
IT industry and BPO
complementor is human capital
human capital is complementor to all industries
it is so because IT company generates revenue for itself through projects, but these projects stay with the company for 5 to 10 years contract , after which contract expires and again fresh contract is signed. this signed contract cannot be done again with the same company hence companies cannot be complementors
hence these project are done by team leaders in IT and their respective team members, hence it team leader fails in the project done by his team members and himself revenue is at loss to the company and hence human capital is the hallmark of complementors
without team leader help company cannot generate revenue and without company IT team leader cannot earn salary, retrenchment problem is the highlight of IT and BPO depending upon human capital.
now question arises except the team leaders are others also complementors to industries or not . this can be proved with the help of intellectual capitalism of individuals
suppose a team leader has 4 to 5 members, out of them 1 is highly intellectual than team leader he can be an asset to the company and also to other industries if he comes under knowledge regarding other fields specially strategy wing of companies.
example of hr terminology is body shopping which takes place within an industry and also outside industry but rarely
under 4c, knowledge capitalism can be shared between companies within an industry or outside industry under strategy wing, without body shopping by allowing respective knowledge based personality to work simultaneously under different companies within industry
sharing of knowledge between companies
jagadish terminology is commandoes
if we take into consideration in BPO sector
complementors by themselves are voice trainers it is so because without voice trainers employers cannot decide which are beneficial employees or not to their companies.hence voice trainers train their employees and generate revenue for the company
but it has to be taken into notice that their are voice trainers outside the jurisdiction of BPO companies which can be recruited under 4c concept
Auto industry
complementor is
mechanics
distributors (saboo motors)
insurance (complementor to all industries)
companies handling spare parts
petroleum industry
paper industry (complementor to all industries)
mechanics are useful as a complementor to a company because most of the decisions customers or consumers take is in discussion with motor mechanics . these mechanics as they work with company products know the loopholes of the company products and consumers believe in them
example : castrol oil ad
distributors like saboo motors handle cars etc manufactured by companies. these distributors know the track record of consumers who handle the purchases. with the help of distributors auto industry can manufacture those products which are fast saleable to consumers who purchase these auto industry
insurance as per motor act is mandatory hence insurance by default is a complementor to auto industry
companies handling spare parts are also complementary because if spare parts are not available companies either have to manufacture by themselves or have to depend on other companies who manufacture their spare part related to cars, scooters, motorcycles
petroleum industry is by default complementary to anything without which as of now auto industry doesn't run
paper industry is complementor to all industries because without paper industry circulation of information to customers cannot be highlighted
Media and Entertainment
complementor is cable network companies
for newspapers , magazines and internet (market space) it is contracts
contracts are complementary for any company
now to do analysis why cable network companies and not others
what does media look at
gossips, that is where revenue generation is done because TRP comes into play
the more the TRP the better the revenue, the more the revenue more companies invest
but TRP cannot be complementor because TRP changes with each change in news, hence time slots also change and complementor if it is company at that point of time would leave because of poor TRP rating hence TRP is discarded
complementor is defined as something where both the companies are at same level field without getting into losses when matched evenly,
another thing if time slots are checked up instead of TRP for a company in mass media is TV radio then information at that point of time is changing, news change hence loss to the company if complementor company invest at that point of time company would leave because of bad information, hence time slots also cannot be decided as complementor because revenue at that time slot has to change with each change in information
complementor is said as someone where through his existence revenue has to increase and not decrease
so if companies are considered as complementors they also change with change in time slot information or TRP change loss to the media company hence companies also cannot be termed as complementors for the media
hence if complementor is said to be main company cable operators like C channel,
Maa channel etc they become complementary because if they exist and promote channel companies, revenue is generated and TRP is increased which benefits both cable operators to promote channels and channel companies like CNBC etc can get huge TRPs.
so channel companies should promote their companies by partnership with cable operator companies to generate revenue for themselves.
hence these main cable operator companies become the automatic choice for mass media in TV as complementors.
what about market space (internet) operated by mass media channels as CNBC and etc
in this respect the complementor for market space is contracts with companies
newspapers companies complementors are company advertising agencies and again they are based on contract
hence contract is complementary to newspapers , magazines because without which no company comes into play , how long should these contracts be their between two companies, i havent said that companies which are into ads in newspapers are complementors it is the contract signed by companies between the two or more is a complementor
to prove that contract is the complementor it can be proved by saying that contracts exist to generate revenue and if contracts expire the revenue is lost between two or more companies and not with coming or going of companies for ad space in market space or newspapers or magazines.
Real Estate
complementor is websites of real estate companies
websites is complementor to all industries
if we take real estates real estates purchase land either from government or from farmers
but this purchase of land is restricted to overall growth annually is 2% maximum as stated in free lunch textbook of economics
so farmers government cannot be complementors to the real estate because they generate revenue marginally
what is the actual real money generated by real estate
it is construction activity which 98% money generation
converting of single storeyed to double , tripple storeys
hence if this promotional activity is done through websites which are made exclusively by the real estates business can easily be generated
but this generation of revenue can happen through word of mouth where websites like sulekha etc can be promoted
websites are the craze of 21st century, hence if websites are created, knowledge about real estates increases and also through word of mouth of real estate websites hence without websites company real estate revenue cannot be generated and without customers knowing how many real estates are their in india they cannot purchase hence website promotion if it is done revenue can be generated by real estates.
END
No comments:
Post a Comment