Jagadish ansoff model

Jagadish ansoff model

Jagadish wants to disclose the 4c concept

4c concept is actually based upon 4 fulcrum stuff

company
competitor
customer
complementor


jagadish based on these 4c concept developed the ansoff model which is discussed below




spiritual marketing concept 4c : under this concept companies help each other in
developing strategies for each other and try to cooperate in developing competition and
cooperation in their respective industries

the basis of foundation of this concept would be on 3 layers
1 trust
2 perfect relationship management
3 participative marketing management

customer here is defined as both b2b customer and end user customer.

end user (new or old customer) : can be termed as company going to new or old geographical areas where products are being sold

old price :can be defined as the price originally fixed by the company 3 to 6 months back for the products sold । here new customer is new areas or b2b where company can cater to old price just to make the area geographically strong

existing price : is defined as the products being priced without any change and sold at current price sold regularly

average price is defined as price quoted for the similar products sold at their market rate taken averagely by similar products price tag

new price is defined as price fixed by changing the existing price tag for the products sold by the company





ansoff model 1 under 4c concept

Ansoff models to be discussed



new customer old competitor/company -------- old price/existing price

old customer new competitor/company ------- existing price

new customer new competitor/company ------- average price

old customer old competitor/company -------- new price



ansoff model 2 4c concept

old competitor old company ----- existing price

new competitor old company ----- new price

new competitor new company ----- average price

old competitor new company ------ old price/ existing price


ansoff model 3 4c concept

new complementor old company --------- existing price

old complementor new company --------- old price/existing price

old complementor old company ---------- average price

new complementor new company ------- new price

END